Kelly Borders Loftin was placed as the director of major gifts at New Hanover Regional Medical Center in Wilmington, North Carolina. NHRMC is a teaching hospital and regional referral center that serves as the tertiary care center for a seven-county area. It is the ninth-largest healthcare system in the state, with 855 licensed beds, 6,000 employees, 560 physicians, 700 active volunteers, and 75 physicians training in residency programs. In addition to its main campus, NHRMC provides general hospital services at Pender Memorial Hospital in Burgaw, and operates the NHRMC Orthopedic Hospital. NHRMC is a public, not-for-profit healthcare system that receives no local tax support, and provides approximately $145 million in charitable and uncompensated care annually. In her position, Kelly manages philanthropic programs that maximize individual, corporate, and foundation support, and lead to gifts of $25,000 or more. She works closely with board members, physicians, volunteers, and foundation staff to implement community campaigns, as well as individual cultivations that support hospital programs and priorities.
Before joining New Hanover, Kelly served as the director of major gifts for Piedmont Healthcare Foundation in Atlanta, Georgia. With a staff of 11, the foundation raised $10 million annually; Kelly managed a major gift portfolio of $1.5 million, and exceeded her personal fundraising goal in 2015 by nearly $200,000. She was involved with donor communication, grant reporting and compliance, and executing opening celebrations for service lines; developing proposals and creating presentations to secure major gifts; and serving as the staff liaison for the foundation’s board. Kelly led an $8 million capital campaign for the hospital, and secured a $5.1 million gift that was the largest in the hospital’s history.
Previously, Kelly served as the director of foundation and auxiliary services for Newnan Hospital, and as a director of operations and assistant director of marketing at West Georgia Technical College. She began her career in the trade show arena at Alexander Communications and Southwire Company.
Kelly is originally from the Atlanta area, where she earned her bachelor’s degree in journalism at Georgia State University. She is a member of the Association of Fundraising Professionals, the Association of Healthcare Professionals, and the Healthcare Women’s Association. She and her husband are the parents of two children.
QLK’s Scott Sammon led the search to recruit Kelly to New Hanover Medical Center, where she has been in place since August 15, 2016.
